A sophisticated London cocktail bar. The demographic was urbanites, with a moderate to high income, with an interest in design, music and socialising. The stylistic approach was tailored to a somewhat ‘quirky’ vibe. The unique selling point, which also influenced the name, look and feel being that all cocktails are muddled.
The Muddler — which is a bartenders tool — is used to muddle fruits and herbs in order to enhance their flavour when creating cocktails. The pattern found on the base of a muddler, inspired the logo and pattern creation.
A BFI film festival specifically themed for Alfred Hitchcock and his work. Leveraging unique and interesting folds of paper, we were to design a brochure for the festival, that encompassed his passion for suspense and surprise. I then went on to design a triptych of posters, that could be featured within the BFI, to attractcinema goers to attend.
I was inspired by the way objects cast shadows that dance along the walls, using handmade techniques, I created an event poster and album cover for Parov Stelar — an electric swing DJ. To create my final concept I used a scalpel to cut out silhouettes of swing dancers from black card, with additional details also cut out. I then hung them and cast light through and around the cut-outs, creating energy and a sense of movement from the shadows.
We were set the task of designing the Chem-Co — a pharmesuetical company —2015 annual report. Themed on their ethos ofv‘thinking differently’. The aim was to create something contemporary and dynamic to encourage engagement, along with being sleek and professional, to represent the company well and impress the board of investors.