A sophisticated London cocktail bar. The demographic was urbanites, with a moderate to high income, with an interest in design, music and socialising. The stylistic approach was tailored to a somewhat ‘quirky’ vibe. The unique selling point, which also influenced the name, look and feel being that all cocktails are muddled.
The Muddler — which is a bartenders tool — is used to muddle fruits and herbs in order to enhance their flavour when creating cocktails. The pattern found on the base of a muddler, inspired the logo and pattern creation.
An alternative sports magazine, published as print and also now as digital, to increase market reach, and reduce paper usage and cost. Aimed at a wide demographic with an interest in sport, the style was to be accessible, creative and to embody the energy of the sports featured. I named the magazine Motion, after looking into the many elements of sport, how they each make you feel, and what they all have in common.
Creating a boutique product for a niche market. I created a brand of herbal tea, that would bring the soothing rituals of tea drinking to the hectic everyday lives of new mums. Turning a product we take for granted into a desired way of life. Pause, was chosen as a name, to represent the ethos of the brand — taking a break from their busy schedules, and absorbing the health benefits of tea.
A BFI film festival specifically themed for Alfred Hitchcock and his work. Leveraging unique and interesting folds of paper, we were to design a brochure for the festival, that encompassed his passion for suspense and surprise. I then went on to design a triptych of posters, that could be featured within the BFI, to attractcinema goers to attend.
We were set the task of designing the Chem-Co — a pharmesuetical company —2015 annual report. Themed on their ethos ofv‘thinking differently’. The aim was to create something contemporary and dynamic to encourage engagement, along with being sleek and professional, to represent the company well and impress the board of investors.
Mardi Gras is a Sydney gay and lesbian festival, celebrating diversity, and so the demographic was to be completely inclusive. I was set the task to design the marketing for this event, from flyers and banners, to the website. My approach was to focus on the events concept of bringing everyone together.
Designing a logo and website for Athens tourism board, we were briefed to create the cities identity. After researching what Athens represented; its history, culture and people. My research lead to Pythagoras’ theory. It suggested that geometry is the underlying structure within everything. It is found in nature and used within architecture and design,and could be utilised to create ‘the ideal form’.
Athens was formed based on this theory, and so created ‘the ideal city’. My final logo for Athens, was developed from this core theory and represent the city as the hub where all elements of the country come together.
I was inspired by the way objects cast shadows that dance along the walls, using handmade techniques, I created an event poster and album cover for Parov Stelar — an electric swing DJ. To create my final concept I used a scalpel to cut out silhouettes of swing dancers from black card, with additional details also cut out. I then hung them and cast light through and around the cut-outs, creating energy and a sense of movement from the shadows.